Demographics drive placement in all campaigns whether they be traditional or digital. UMG Advertising has a team of skilled buyers that can navigate and negotiate all facets of a client’s budget. CPP (Cost Per Point) and CPM (Cost Per Thousand) factors are critical considerations in the buying process. Our buyers take these measurements into consideration with the budget to help deliver the greatest success for each campaign. UMG Advertising stresses the importance of media buying and views it as a crucial piece of each campaign.