Website design can be a spring board to an ever-increasing demographic. Since content can and should be changed frequently, an up-to-date website can keep consumers informed of new products and services. In addition, Facebook, Instagram, and Twitter can boost a client’s social media standing. These social campaigns can become one of the least expensive forms of advertising. If used properly, the consumer can be a great advocate for a business.
There are so many website design companies dotted around the world, it seems every man and his dog is setting up such a company, in fact anyone with a laptop seems able to offer this service, and the prices for such a service are dropping like flies, you can pick up a website for a few hundred pounds etc.
So what makes one website design company different from another? What are the unique selling points that you have to be on the lookout for to make you choose one company over any other.
This question really depends upon the type of business that you are in, eg. if you are a fancy hotel with a number of restaurants, you are going to need a website a little more upmarket than say a local tradesman such as a plumber or an electrician; this is obviously going to reflect in the price that is charged.
If you are going to want regular updates to your website this will also be reflected in the price you pay either monthly or at the beginning.
One of the most overlooked items when looking for a website designer is whether or not any search engine optimization (SEO) is included, without this your website will never get seen by people/customers searching for the keywords relating to your website/business, this is probably the most important factor when deciding who to get to design your website.
Designing websites today is relatively easy compared to 5 or 10 years ago, you have content managed websites such as WordPress these can be built by anyone with an intermediate knowledge of computers, you do not have to have any website design or html knowledge. Hence the reason why there are so many website design companies springing up, what these companies don’t or can’t do is the most important thing to do with a website and that is SEO, the problem is that it takes a very long time to do it right.
If you are looking for a website design company in your local area simply type in to Google “website design” + your locality, for example website design in Lincoln, this will bring you up a list of website designers in Lincoln showing with a map in the top right hand corner and little red flags showing where the businesses are located, you need to be choosing one of these businesses as there SEO skills have been shown by them being on the first page of Google.
Now you have to decide what you want to pay for being on the first page of Google, I can pretty much guarantee that 98% of website designers will only want to build you a website first then charge you a fee for doing SEO work, what you need is the 2% of website design companies that do everything as a package and that allow you to pay for it monthly and without signing any kind of contract, let me explain.
The 2% of website design companies that do what you need will do the following, they will pay for your domain name, they will build you a website, they will host the website and they will get the website placed on the first page of Google (generally in the top three spots) all FREE of charge, they will then allow you a period of time to evaluate the amount of new business you have received in this time (normally 1 month from the time you get in to the top three spots).
Only then will they charge you for your website and SEO, this is anywhere from £50 per month to £2,000 per month depending on the type of business you are in, what you have to remember is that you have already seen the amount of profit you have made from your FREE month at the top of Google, its just now a matter of haggling for you to remain there, if you think about it, it won’t actually cost you anything in reality as you’re paying for your next months website at the top of Google from your previous months profit, profit you would not have had had you not been at the top of Google.